Advanced SEO

Essentials of Digital Marketing

• An Overview of Digital Marketing
• Digital Media VS Traditional Media
• Growing Popularity of Digital Marketing
• What are the Advantages of Digital Marketing?
• Emerging Trends and Platforms in Digital Marketing
• The 4 Cs of Digital Marketing
• Understanding Customer Persona
• Comparing Digital and Offline Marketing
• Digital Marketing Strategies for Websites
• An Overview of Google Analytics and Webmaster Tools
• Types of Web Technology and CMS Tools
• E-commerce websites and Digital Media
• Career Options and Job Opportunities
• Understanding Sales Funnels
• Identifying Business Requirement and Planning Strategies

Website Structure and WordPress CMS with HTML/CSS Basics

• Understanding Domains and Subdomains
• Servers and Hosting
• Various Types of Websites
• Creating Website and Web Pages
• Learning the Basics of HTML/CSS
• WordPress sites for SEO
• Installing WordPress on Server
• Dashboard: Default Settings, Customizing Themes
• Content Management in WordPress
• Creating Categories, pages, and Posts
• Menu and Widgets on sites
• SEO Plugins

 Search Engine Optimization

• Understanding Search Engine Optimization
• How Does Search Engine work?
• Inbound Traffic and Outbound Traffic
• An Insight into Google Search Architecture
• Understanding Google Ranking
• Google Ranking: Factors and Methodology
• Search Operators and SERP
• Keyword Planning: Competition, Match, and Relevancy
• Domain and Page Authority
• Keyword Research: Moz Toolbar Handout List

 Advanced Concepts of On-Page SEO and Off-Page SEO

• What is On-Page SEO?
• Site Analysis: URL, URL renaming, and Anchor Text
• and Competitor Analysis
• Keyword Research: Density, Title, Description, and Meta Tags
• Web Content Optimization: Content and Image Optimization
• Optimization: Using Meta Tags, Robots.txt, and Webmaster Tool
• Cannibalisation and Canonicalisation
• Internal Targeting and Multilingual Targeting
• What is Off-Page SEO?
• Link Building Technique
• How to get Backlinks?
• Building Content for Backlinks
• Backlinks: Using Media and PR
• Internal Linking
• Understanding Anchors, Follow and Nofollow
• Google Listing
• Syndication: Press Release, News Syndication, and Really Simple Syndication
• Search Engine Indexing: Local and Regional
• Article Submissions and Guest Blogging
• Webmaster and Off-Page SEO
• SEO Powersuite for Keyword Ranking

  SEO Tools

• Keyword Research and Analysis
• Defining Keyword
• Various Types of Keywords
• Keyword Research Methodology
• Keyword Analysis Tools
• Keyword Generation Ideas
• Google Webmaster Tool
• Site and its Verification
• Geo Targeting
• Understanding Search Queries Analysis
• Site Map, HTML Suggestions, and URL Parameters
• Google Analytics for SEO
• Goal Settings in Google Analytics
• Creating Channels, Dimensions, and Metrics
• Key Metrics: Source, Medium, Bounce Rate, Segments, Pageviews
• Creating Reports for Audience and Traffic
• Multi channel Funnels and Funnel Setting
• Goals and Conversion
• Demographic and Behavioural Aspects

What is the Advanced SEO Course Duration?

• Overall - 2 Months
• Batch Mode - Daily / Weekend.

What is the Advanced SEO Course fees?

• Our fees are dependent on batches, You can call our executive and they tell you current batch fees.
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Who are the trainers for the Advanced SEO Course?

• We have experienced trainers team with us, who is having more than 5+ years real time industry experience, other than that they have teaching experience.
• Our trainers are experts in their field and have thorough domain knowledge and hands-on industry expertise.

Do you provide Advanced SEO Course training material to the candidates?

• Yes, study material will be provided to you in our website, we will give you access to our study material.

How to register?

• There are two ways of getting register for the course, one you can enter Name, Email, Phone and Course and registrar on website.
• Second, you can simply give us a call our executive will do all the needful for you.
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What are the payment options?

• Bank Transfer (NEFT)
• Cheque Payment
• Google pay, Paytm
• Western Union Money transfer
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Will I get a demo class?

• Yes, you can registrar for Free Demo class.

What is system configuration required for an online training class?

• You don’t need any special configuration, have the proper equipment like headphone, internet, regular configured course.

What if I have any questions during the class?

• You can always ask any question during class and the trainer will right away answer your question.
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What if I miss the class?

• You don’t need to worry we will give you recorded session, and we will let u know the class time for missed class from another batch, you just need to manage time.

Will there be interactive classes, Practical classes with real-time exposure?

• There will be an interactive call, we will take practical classes.

• Sorry ! We dont have any active batch right now, Contact our team to create batch as per your convenience time.

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