Digital Marketing Training Institute in India

Digital Marketing Training Institute in India

Course code: LBG0710

IT & Software Digital Marketing

About Course:

We offer the most detailed Digital Marketing Course in India. Course Highlights: Most detailed Digital Marketing Course Learn from Experts Live Experience on Paid Campaigns Classroom Training

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20+

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6

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What is the Digital Marketing ?

  •  Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium .

Who can learn Digital Marketing?

  • Digital Marketing Course would be beneficial for – Fresher Graduates / Fresher Post Graduates / Final year marketing postgraduates who have not yet found a campus job.
  • Stuck in door to door sales job / Working professional / Entrepreneurs business owners – intending to ride the growing job opportunities / business opportunities in internet marketing, digital marketing and social media. A must gain skill for Entrepreneurs, as it gives them enough understanding on their spend.

What are the job opportunities in Digital Marketing?

 Top digital marketing opportunities :

  • Digital Marketing Manager
  • Content Strategist
  • Virtual Reality Developer
  • SEO and SEM Specialist
  • User Experience Designer
  • Data Analysts
  • Email Marketing Specialist
  • Internet of Things Marketing Specialist
  • Bot Developer
  • Social Media Marketer

What are the roles and responsibilities of Digital Marketer?

The various roles and job responsibilities of a digital marketing manager are as follows:

  • Devise strategies and plan for the successful implementation of the digital marketing techniques.
  • Planning and monitoring the various digital marketing promotional campaigns for a business.
  • Designing of the company’s online presence in the form of a user friendly website.
  • Monitoring and tracking the online traffic of the target audience coming over the company’s website
  • Measuring the performance of the website and the company overall, against various metrics using various digital marketing tools.
  • Performing competitive analysis and analyzing the company’s data against their competitors in order to provide accurate data to outperform their competition.
  • Creating brand awareness and devising strategies for the same, including the PR management.
  • Keep a tab on the ongoing technologies along with the future ones to stay relevant and evolve accordingly.
  • Handle and monitor the various promotional campaigns on social media channels.
  • Evaluate the various digital marketing strategies such as SEO, SMM, SEM, PPC, Email Marketing, Mobile Marketing, etc.

What is the salary package of Digital Marketer?

  • The Salary structure for digital marketer may vary from company to company. 

What is the future scope of Digital Marketing?

  • Digital marketing  India has a bright future.
  • After US and UK, India comes in the third position in the digital marketing.
  • There are more than 600 companies in the digital marketing field.
  • Digital marketing will create a lot of employment in India.
  • It doesn’t limit itself to one particular area there are a lot of work and job roles to be handled.
  • We can expect that digital marketing will create more than 25 lakh job opportunities until  the end of 2022.
  • This is the future of digital marketing in India.
  • Which is for sure amazing and creating a lot of job opportunities.

Which are the top Recruiting companies for Digital Marketing in India?

  • iProspect India
  • WATConsult
  • Webchutney
  • Mirum India
  • Quasar Media
  • Pinstorm
  • iStrat
  • BCWebwise
  • Resultrix
  • Ogilvy Public Relations Worldwide

What you will learn through Digital Marketing course?

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM) or  Pay Per Click (PPC)
  • Social Media Marketing (SMM)
  • Content Marketing
  • Email Marketing
  • Google Tag Manager
  • Google Analytics 

What is the takeaway after successfully completion of  Digital Marketing Course?

 

  • You will be getting course completion certificate.

Web Introduction

  • Digital Marketing Overview
  • Understanding website structure- Domain, Sub Domains, Servers, Hosting, CMS, WordPress website creation, Web Pages Creation
  • Learning basic html tags, Anchor, Images, Urls, Listing, Div, class
  • Create your own website on wordpress.
  • It's not necessary that every digital marketer needs to work on wordpress, since there could be website not built on wordpress and you might have to work on them.
  • However this will help you understand how websites function.
  • In certain case it will help you create seperate landing pages as well

Google Adwords

  • Account creation, Billing methods and understanding the adwords structure
  • Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel
  • Campaign structuring ,Keyword research and identification,Landing page optimisation ,Ad format and ad copies adwords policies: Text format, Display format
  • Campaign Placement and targeting, Campaign Optimization: Geo-targeting , Bid Managements, time schedules ,Setting automated rule parameters
  • Targeted ads on Google display network,Dynamic Ads on search network, Remarketing techniques
  • Performance monitoring and Campaign tracking,impression shares, shared library and reports
  • Remarketing list for search Ads
  • Merchant center creation,Data feed creation,Merchant center adwords linking,Shopping ad creation.
  • Google Adwords Certification Assistance

SEO- On Page

  • Initial Site Analysis,Competition Analysis, Keyword Research, Keyword Density,Title/Description/Keyword/Other Meta Tags Development
  • Site (URL) Structure Analysis, Web Designing Basics, URL renaming/re-writing, Content Development Check,H1, H2, H3 Tags,Anchor Text
  • Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.
  • Understanding Cannibalisation, canonicalisation, International targeting, Multilingual targeting

SEO Off Page

  • Understanding links, anchors, follow nofollow
  • Google Mapping/Listing ,Press release news syndication,RSS (Really Simple Syndication) Local and regional search engine indexing
  • Forum Posting & Posting Free Classifieds,Yahoo Answer Link Building,
  • Article submissions, PR submissions, Guest Blogging, Commenting

Social Media

  • Facebook- Facebook for business, Opengraph, Page creation, content strategy, hashtags, facebook applications, paid advertisements, Remarketing, Analytics
  • Twitter- Understanding twitter for business, Page creation hashtags, discover, cards, strategies to add followers, Marketing and tools, Analytics. Paid campaign
  • Youtube- Channel creation, video promotion, increase viewership, annotations, cards.
  • Linkedin- Content strategies, paid promotion
  • Instagram- Content, Paid ads

Email-marketing

  • Understanding how mail servers work
  • Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam
  • Mail Chimp Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Automation.
  • Inbound marketing concepts using mail services, customer bucket creation and content customisation

 Ad Servers-Display

  • Understanding the online advertising ecosystem, adnetworks, publishers,ad servers, ad exchange servers
  • Ad server basics and installation. We train you on Openx (Revive)
  • Implementing display banner, understanding and implementing banner ad codes
  • Learning setting like geotargeting, frequency capping, pixel tracking, conversions
  • Identifying right publishers using tools : Alexa. Understanding how third party cookies work

Google Analytics

  • Google analytics setup, understanding how google analytics.
  • Goal settings, creating channels, dimensions and metrics.
  • 0Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions.
  • Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.

Mobile Marketing

  • Mobile app promotions, Techniques to improve downloads and usage.
  • Understanding the world of missed calls
  • SMS marketing Campaigns
  • ASO(App store optimisation)

Social Media Monitoring

  • Social media metrics, real time customer targeting, sentiment analysis, competitor tracking
  • Social media monitoring tools- hootsuite, awario, social mention, brand24, buzzsumo

Video Optimisation

  • Creating youtube channel, Understanding annotations, cards, navigation within youtube channel, Increase Views, Increase search ranking
  • Linking to adwords Account
  • Promoting video ads on youtube, Formats,Cost ,targeting, Analytics

Affiliate Marketing

  • Understand affiliate network, Selling through affiliate channel, Revenue generation affiliate marketing 

CRO- Conversion Rate Optimisation

  • Conversion rate optimisation strategy
  • Conversion rate optimisation Tools.
  • Content Creation
  • Creating Infographics, Video creation tools, Comic strip creation, image creation. access to paid platforms

GTM - Google Tag Manager

  • Google Tag Manager set up and Triggering Tags through GTM
  • Creating and Understanding Varibles and Events

WordPress CMS

  • Type of websites, hosting, domain,nameserver exchange.
  • Cpanel, wp installation, theme,  Elementor (Page builder plugin), page & post creation, template creation & use, menu structure, widget – sidebar, plugins, contact form, woo commerce, whatsapp chat, live chat.

What is the Digital Marketing Course Duration?

 

  • Overall - 2 Months
  • Batch Mode - Daily / Weekend.

What is the Digital Marketing Course fees ?

  • Our fees are dependent on batches, You can call our executive and they tell you current batch fees.

Who are the trainers for Digital Marketing Course ?

  • We have experienced trainers team with us, who is having more than 5+ years real time industry experience, other than that they have teaching experience.
  • Our trainers are experts in their field and have thorough domain knowledge and hands-on industry expertise.

Do you provide Digital Marketing Course training material to the candidates ?

  • Yes, study material will be provided to you in our website, we will give you access to our study material.

How to register ?

  • There are two ways of getting register for the course, one you can enter Name, Email, Phone and Course and registrar on website.
  • Second, you can simply give us a call our executive will do all the needful for you.

What are the payment options?

  • Bank Transfer (NEFT)
  • Cheque Payment
  • Google pay, Paytm
  • Western Union Money transfer

Will I get a demo class?

  • Yes, you can registrar for Free Demo class.

What is system configuration required for an online training class?

  • You don’t need any special configuration, have the proper equipment like headphone, internet, regular configured course.

What if I have any questions during the class ?

  • You can always ask any question during class and the trainer will right away answer your question.

What if I miss the class?

  • You don’t need to worry we will give you recorded session, and we will let u know the class time for missed class from another batch, you just need to manage time.

Will there be interactive classes, Practical classes with real-time exposure?

  • There will be an interactive call, we will take practical classes.

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